Johan Ekelin & Christian Ihre on Purposeful Branding

We are delighted to have Christian Ihre ​and Johan Ekelin​, founders of Swedish management consultancy Lynxeye​, speaking on the SwedCham APAC stage in November.

The future is increasingly difficult to predict for business leaders. They have to act and react in a world where business models change and market roles shift at a staggering pace.

Today, 81% of consumers believe that global brands have the power to make the world a better place, and they want companies to play an empathetic and compassionate role in their lives. Furthermore, 72% of consumers expect companies to understand their needs, and if they don't, they will switch from brand to brand in search of an experience that matches their expectations. These are the challenges and opportunities companies and brands need to adapt to today, if they want to be around tomorrow.

During this event, Mr Ekelin and Mr Ihre will share their conviction that the future belongs to companies with a clear purpose. We'll learn why the winners of tomorrow are those that dare to explore bold ways to make a difference for people and society. We will be able to tap into the wealth of experience of Lynxeye's founders on how to radically improve business performance by setting a purpose for your organization.

Sweden's Ambassador to Singapore HE Niclas Kvarnström​ will lead the conversation with Mr Ihre and Mr Ekelin.

Agenda (Singapore time):

• 4:00-4:05pm Welcome remarks by Lisa Ferraton​ General Manager, SwedCham Singapore​
• 4:05-4:45pm Conversation with Christian Ihre and Johan Ekelin founders of Swedish management consultancy Lynxeye led by Sweden's Ambassador to Singapore HE Niclas Kvarnström
• 4:45-5:00pm Open discussion and closing remarks.