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Monday, October 12, 2020 (4 PM - 5 PM)

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Event Details

In 1998, then Intel Chairman Andy Grove, said that "in five years, all companies would be internet companies, or they won't be companies at all". Fast-forward twenty-two years later, the online space has become a very attractive platform for conducting business – even made more essential by COVID-19 and the on-going lock-downs globally.

B2B e-commerce presents a strategic opportunity for Swedish companies, particularly in Southeast Asia where you have over 480 million internet users. This webinar aims to foster a discussion on how e-commerce can reinforce your B2B business development and sales generation activities now and even in the post-COVID-19 world.

Agenda (all in Singapore time):

  • 16:00-16:05 Welcome remarks by Mr. Emil Akander, Trade Commissioner, Singapore
  • 16:05-16:40 B2B e-commerce is growing in SEA – Moderated by Mr. Ulf Wennblom, Trade Commissioner, Philippines
  • 16:10–16:25 Assessment of the B2B e-commerce potential in SEA by Business Sweden
  • 16:25–16:40 Exploring the E-Commerce in Indonesia – Low Voltage Products Online Shops on Shopee and Tokopedia with Jorge Aguinaga, Head of Electrification, ABB Indonesia
  • 16:40-17:00 Open discussion and closing remarks.


Log-in details for the webinar will be sent to registered participants prior to the event.


  • Jorge Aguinaga (Head of Electrification, ABB Indonesia)

    Jorge Aguinaga

    Head of Electrification, ABB Indonesia

  • Emil Akander (Trade Commissioner of Sweden to Singapore)

    Emil Akander

    Trade Commissioner of Sweden to Singapore

  • Ulf Wennblom (Country Manager Philippines at Business Sweden - The Swedish Trade & Invest Council)

    Ulf Wennblom

    Country Manager Philippines at Business Sweden - The Swedish Trade & Invest Council