This is a past event. Registration is closed. View other Swedish Chamber of Commerce Singapore events.


Wednesday, September 16, 2020 (8:30 AM - 9:30 AM)

Add to Calendar

Event Details

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively.

In this Webinar Anna Seefeldt, Founder of Pink Pineapple Consulting, a company specialising in branding and loyalty marketing for SMEs, will explore various solutions and guide you through elements that you can immediately put into place for measurable results. In a competitive business climate - it's all about engagement and close relationships with your customers. You need to attract your customers on their terms.

One of the issues many of Anna's clients are facing is the connection between brand and customers. Email is for many considered an outdated format that has been replaced with social media, thinking it brings them closer. However, it's far from the best solution for everyone.


8.30 - 9.15 Presentation by Anna Seefeldt, Founder of Pink Pineapple Consulting Pte Ltd

9.15 - 9.30 Q & A


  • Log-in details for the webinar will be sent to registered participants prior to the event.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.