When

Friday, September 12, 2025 (8:15 AM - 10:00 AM) GMT+8

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Where

SEB

OUE Bayfront
50 Collyer Quay, #12-03
Singapore, 049321

Singapore

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Event Details

Strategically located in the heart of Asia, Malaysia serves as a gateway to the region and boasts a strong network of free trade agreements with key markets, including China and Japan, while renewed negotiations with the EU signal even greater potential for enhanced cooperation. With an average annual GDP growth of 5%, Malaysia has become an important player in ASEAN. It consistently ranks high for ease of doing business, thanks to its investor-friendly policies and well-developed infrastructure.


We invite you to an exclusive Market Outlook session on Malaysia, where Ambassador of Sweden to Malaysia H.E. Niklas Wibergand Ludvig Hermansson, Sweden's Trade Commissioner to Malaysia, will share the latest insights into one of Southeast Asia's most dynamic and globally connected economies.


As global trading hub, Malaysia maintains trade relationships with over 90% of the world's countries, outperforming many regional peers in global trade integration. Around 40% of the country's employment is tied to export-related activities, underscoring the crucial role of international business in its economy. In the latest Business Climate Survey, over 70% of Swedish companies operating in Malaysia stated they expect their industry's turnover to increase - highlighting growing confidence in the market.


Whether you are exploring market expansion, looking for partnerships, or simply want to stay informed, this session offers a unique opportunity to understand Malaysia's growing relevance for Swedish businesses.


Agenda:

  • 8:15-8:30 am: Registration and light breakfast
  • 8:30-9:30 am: Presentation by H.E. Niklas Wiberg,Sweden's Ambassador to Malaysia, and Ludvig Hermansson, Sweden's Trade Commissioner to Malaysia
  • 9:30-10:00 am: Q&A.

Speakers

  • Niklas Wiberg (Ambassador of Sweden to Malaysia)

    Niklas Wiberg

    Ambassador of Sweden to Malaysia

  • Ludvig Hermansson (Trade Commissioner to Malaysia & Country Manager Singapore and Malaysia at Business Sweden - The Swedish Trade & Invest Council)

    Ludvig Hermansson

    Trade Commissioner to Malaysia & Country Manager Singapore and Malaysia at Business Sweden - The Swedish Trade & Invest Council

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