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Monday, May 10, 2021 (8:30 AM - 9:30 AM) (GMT+8)

Event Details

In the wake of the Covid-19 pandemic, many companies are reviewing their marketing strategies and looking for new business development opportunities. Companies are also assessing their current sales and distribution strategy in South East Asia and are asking the question: "Is our sales strategy working?"

In this session, Mr Sarath Menon, Founder and CEO at Orissa International, will present a variety of market-entry and market expansion case studies covering South East Asia, to illustrate key points for companies to consider as they develop or improve on their existing internationalisation strategy in the ASEAN region. These case studies will address questions such as:

  • Are you targeting the right end-customers?
  • Is it possible to expand your distribution channels?
  • Are you measuring your distributor's performance?
  • What can you do if your resellers are not proactive?


Log-in details for the webinar will be sent to registered participants prior to the event.


Orissa International was founded in 1997 with the mission to help companies understand the business landscape in South East Asia, help them find customers, distributors or partners, and be their local guide on the ground as they look to grow their business.