Viral Access on Micro-Influencers

*** NB: DUE TO THE POPULARITY OF THIS EVENT, WE HAVE CHANGED TO A LARGER VENUE ***

new venue: Nordea Bank (138, #09-01 Market St, CapitaGreen, 048946)

What approach and strategy would you use to scale fast in a new market with an unknown brand? And how do you convert free users into paying users? Social media is the answer to these questions, and has become an essential tool in order to stay relevant in today's highly competitive environment. Additionally, a successful use of social media and influencers leads to a more accurate reach for brands, while staying cost-effective. Folke Engholm, CEO and Founder of Viral Access will share his expertise in this area during a breakfast talk. He has, over the past 10 years, helped companies like Spotify, Mercedes and Daniel Wellington get a much larger footprint in Asia through the use of 10 million micro-influencers.

About Viral Access

Viral Access is a social marketing company. By connecting micro-influencers with brands through social channels, they increase

awareness, engagement and conversion. The company was established in 2013 in Shenzhen, China, with the primary focus to introduce Micro-influencer Marketing in Asia. Today, the company is also located in Hong Kong, Taiwan and Malaysia.