Dear Subscriber,
Scandinavia is currently experiencing a surge in tour and holiday activity bookings, particularly from Asian travelers. Could it be that, with extreme heat increasingly affecting the world, more people are seeking cooler destinations? If you are in search of a chill, Sweden certainly has you covered...
Since 1989, when the Torne River freezes over, a new Icehotel is created every year in the small village of Jukkasjärvi, 200 kilometers north of the Arctic Circle, in northern Sweden. The frozen river is transformed into stunning design and architecture - an ever-changing art project and the world’s first and largest hotel made entirely of snow and ice. Each year, the Icehotel is re-imagined with a brand new design, offering a truly unique hotel experience. The hotel features rooms made of ice, an ice bar, and ice art exhibitions. The Icehotel's bar also changes its design every year. The 2016 bar, seen in the photo above, was designed by Elin Julin, Marinus Vroom and Jens Thoms Ivarsson. The ice bar concept has even become an export, with similar bars now found in cities like London and Stockholm.
Why not plan your next holiday in Sweden?
Please find below the latest news from our business community.
Your dedicated SwedCham team,
Lisa & Anna
Photo: Asaf Kliger/www.icehotel.com/imagebank.sweden.se |
|
SwedCham welcomes the following new member to its business community:
Hult Ashridge Executive Education: Hult Ashridge Executive Education is the executive education arm of Hult International Business School, offering customised leadership and organisational development to global companies and organisations. It combines the heritage of Ashridge Business School, established in the UK in 1959, with a Swedish heritage as part of the EF Education First Group.
|
|
| Integrating purpose into B2B branding |
|
|
|
Is integrating purpose into B2B branding the key to success, or is it just a trend for B2C companies? The answer is clear: Purpose-driven branding is crucial for B2B success. Companies that integrate a strong, authentic purpose into their operations tend to outperform competitors in key areas like revenue growth, profitability, and long-term resilience.
Join us on Tuesday 18 March as Martin Deinoff, Partner at Lynxeye, explores how B2B companies can successfully integrate purpose into their operations. He will share actionable strategies from Lynxeye's work with Sandvik, a Swedish multinational, and their collaboration to redefine the company's B2B brand purpose in the wake of strategic changes. He will also dive into the latest findings from Lynxeye’s 2024 Purpose Index™ report, which reveals a compelling connection between purpose and business success. This event is a must for B2B companies looking to enhance their brand, align with growing consumer expectations, and build a sustainable, forward-thinking future.
Register for this event here. |
|
| Connecting cultures, inspiring careers |
|
|
|
Be a part of Singapore's first-ever career and sports fusion event featuring the Swedish game of floorball - 'innebandy' in Swedish - on 12-13 April 2025 at Our Tampines Hub (OTH).
Swedish companies are globally recognised for the way they do business. Our world-renowned MNCs and SMEs drive progress through curiosity and forward-thinking approaches and by creating solutions that benefit people and the planet. SwedCham is leveraging Sweden's global reputation for innovation to forge a groundbreaking platform that connects sports, Swedish corporate excellence, and Singapore's emerging talent. Sweden Open serves as a next-generation career fair, providing a unique platform for young talent in Singapore to connect with Swedish companies.
Floorball, a nationally beloved sport originating in Sweden in the 1960s and introduced to Singapore by Swedish enthusiasts in the late 1990s, has since become a rapidly growing phenomenon in Singapore. The Sweden Open 2025 celebrates the cultural bond between Sweden and Singapore, united by their passion for this sport. This prestigious event provides a unique platform for Swedish companies to engage with Singapore’s brightest talents, fostering collaboration and innovation in an extraordinary setting.
With two days of sports, company showcases and career insight, we are opening the doors for exchange. Join us and showcase your business mission, values, and career opportunities while fostering cultural exchange between Sweden and Singapore.
More information on Sweden Open 2025 will follow shortly. If you are keen to get involved, reach out to Lisa Ferraton at lisa.ferraton@swedcham.sg. |
|
| Cross-chamber IWD celebration |
|
|
|
International Women's Day 2025 is just around the corner and this year SwedCham's Women4Women Forum will celebrate this important day together with nine other European Chambers. The networking event will take place on Thursday 6 March at the French International School.
Register for this event here. Free of charge for members of participating Chambers. |
|
|
We are excited to welcome two new members to the committee leading our Women4Women (W4W) Forum: Zayra Romero Jiménez and Karin Stenstam. They will join Helena Gilmour (President) and Helena Livingston to form the team that will guide and shape the W4W network in the upcoming year. We are looking forward to the activities and initiatives ahead.
Founded in September 2019, W4W has evolved into a powerful network of female business professionals in Singapore. W4W harnesses the strength of collective action to empower women, creating close-knit communities across the nation. With thought-provoking events since its inception, W4W continues to explore new ways to unite driven individuals, fostering lasting positive change.
|
|
From left to right: Helena Gilmour, Karin Stenstam, Helena Livingston and Zayra Romero Jiménez. |
|
We welcome Beatrice Hallin as new President of SwedCham's Young Professionals (YP) from 2025. Alongside Simon Fahlén and Oliver Berggren, she forms the new YP committee that will lead the under-35 network at SwedCham.
We would also like to take this opportunity to thank Sanna Britsman, who is stepping down as President, for her great leadership of YP over the past three years.
Founded in 2018, SwedCham's Young Professionals is a dynamic network that provides an engaging platform for individuals under 35 with a Swedish background, those who have worked or studied in Sweden, as well as those employed by SwedCham's member companies. Members can participate in a variety of enriching activities, including after-work socials, seminars with influential speakers, company visits, and outdoor excursions - all designed to promote personal growth and foster valuable business connections across the city.
Sign up for YP membership here (free of charge). |
|
From left to right: Simon Fahlén, Beatrice Hallen and Oliver Berggren. |
|
| Welcome to Turkish Airlines' Corporate Club |
|
|
|
SwedCham's brand new Gold Sponsor, Turkish Airlines, invites our members to join its exclusive Corporate Club free of charge! This prestigious program offers a range of benefits for business travelers, providing added value to your organization, including:
Special Discounts Corporate Club members enjoy exclusive ticket discounts, making travel more affordable.
Extra Baggage Members benefit from extra baggage allowance on flights (+10 kg or 1 additional piece, depending on the policy).
Flexibility Advantages In case your travel plans change, enjoy free rebooking, re-routing, and refunds for added convenience.
Miles&Smiles Elite Corporate Card With the Elite Corporate Card, enjoy Business Class check-in, access to Turkish Airlines and partner lounges, complimentary seat selection, additional baggage, priority boarding, and in-flight internet.
Earning Miles Continue to earn Miles on your flights, which will be credited to your Miles&Smiles account.
Join Turkish Airlines Corporate Club via this link and start enjoying the benefits! |
|
Tuesday 11 February: C-level roundtable discussion on de-carbonising the supply chain. By invitation only.
Wednesday 26 February: Singapore Budget, a co-organised event hosted by the Spanish Chamber of Commerce on Singapore Budget 2025 and its implications for businesses.
Wednesday 5 March: SwedCham APAC & ME event on the Swedish export credit system with EKN and SEK. More info will follow.
Tuesday 25 March: Market Outlook: Taiwan. More information will follow.
Tuesday 29 April: Improve your negotiation skills - event hosted by SwedCham's Women4Women Forum. More information will follow.
Tuesday 6 May: H&M on its innovation strategy for adapting to the business landscape in Asia. More information will follow.
|
|
|
