Johan Ekelin & Christian Ihre on Purposeful Branding

HE Nicklas Kvarnström is Sweden’s Ambassador to Singapore. Prior to this post, Mr Kvarnström was Director in the Department for Eastern Europe and Central Asia at the Swedish Ministry for Foreign Affairs.

Mr Kvarnström was previously the Campaign Manager for Sweden’s successful candidature to the UN Security Council for the period 2017-18, as well as Advisor to the Wallenberg family, a premier Nordic industrial and financial group. In the diplomatic service, he had served at Sweden’s Permanent Mission to the UN in New York and its Embassy in Beijing. Mr Kvarnström also worked three years in investment banking with Goldman Sachs, in London and New York.

Mr Kvarnström graduated from the Oxford University with an MA and BA in Chinese with a Special Subject in Economics. He also studied at the Taiwan National Normal University in Taipei. He is married with four children.

Johan Ekelin spent 6+ years with P&G before co-founding Lynxeye with Christian Ihre in 1999.

Mr Ekelin has vast experience across brands, categories and geographies. He’s worked with clients in industries such as retail, tech, consumer goods, digital media and automotive. Mr Ekelin also started and still leads the annual Purposeful Brands study that Lynxeye conducts.

Christian Ihre spent 6+ years with P&G before co-founding Lynxeye with Johan Ekelin in 1999.

Mr Ihre has worked and lived in Singapore and has vast experience across brands, categories and geographies. He’s worked with clients in industries such as automotive, finance, tech, retail and consumer goods. He’s a frequent guest speaker within academia and at global conferences.