The latest from SwedCham's business community.

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Dear Subscriber,

Happy New (pandemic) Year! We are soon heading into a 3rd year of COVID-19 - will we see an end to the virus spreading this year? Your guess is as good as ours. We know that quite a number of people from our business community are stuck with the virus overseas - we send you encouraging thoughts and lots of well wishes, hoping that we will soon see you back on The Little Red Dot. 

Please find our latest news below. Don't forget to join our #DoubleUp paternity leave PLEDGE - open until International Women's Day 8 March 2022. For more information, visit

Your dedicated SwedCham team, 

Lisa & Anna
New SwedCham Members
SwedCham welcomes the following new members to its business community:

TePe Oral Hygiene Products: TePe is a Swedish company manufacturing and marketing high quality oral hygiene products. It was founded in 1965 and has its headquarter and production in Malmö, Sweden. Key contact: Douglas Musiolik, Area Sales Manager Asia.

Pink Pineapple Consulting: A boutique brand strategy, design and marketing agency for start-ups and small businesses. Key contact: Anna Seefeldt.

Studs + Stones: Bespoke jeweller that hand crafts gemstone accessories to transform stud earrings into statements of personality and sophistication. Key contact: Helena Gilmour.
Jonas Samuelson to SwedCham APAC
We are very proud to announce that we will have Mr Jonas Samuelson, Group CEO at Electrolux, as our guest at the launch of our new SwedCham APAC CEO Series on 15 February.

Electrolux, one of Sweden’s flagship multinational companies, is at the forefront of the appliances industry, employing some 48,000 people globally and with operations throughout the APAC region. During the past decade, the empowered consumer, her needs and demands, have transformed the appliance industry. These demands require manufacturing with increased pace and flexibility, which have, in combination with an ever-changing business environment, provided unprecedented industry challenges - for Electrolux included. 
During the hour with Mr Samuelson, we will hear how he approaches the global challenges the world is facing today, and how Electrolux is committed to leading the way towards a more sustainable business model for its industry. Mr Samuelson will give us an insight into how Electrolux company strategy has evolved over the past decade and what his top priorities are going forward. We will also find out his views on APAC - how he thinks this region will develop over the coming decade and how Electrolux will leverage its current presence in Asian markets to accelerate growth and prosperity.

The conversation with Mr Samuelson will be led by Ms Reema Bhattacharya from Control Risks in Singapore.

Register to this event here. Exclusively for SwedCham Members.
Join our #DoubleUp pledge!
In December, SwedCham launched a new initiative on gender equality called  #candid: 100 Perspectives on Gender Equality in Singapore to celebrate 2021, Singapore's Year of the Woman. In conjunction with this launch, nine SwedCham companies joined forces to pledge to implement a doubling up of paternity leave within their organisations in Singapore from two weeks (government sponsored leave) to four weeks during 2022. As you might have seen, these activities have received a lot of attention in media over the past months - 18 articles and counting. 

We will keep the pledge open until International Women's Day on 8 March, and we hope that, by that date, we will have more companies joining us. Gender equality is a priority topic in Singapore right now and the business community has a unique opportunity to join forces in order to create real change.

From the pledge:

"Businesses have the choice to intentionally build a corporate culture that does not simply tolerate, but encourages fathers to be there for their baby. ... By promoting paternity leave, we can create a ripple effect towards equality. A truly equal workplace will ultimately level the playing field for both men and women, at home and at work."

This far, the following 11 companies and organisations have joined SwedCham's #DoubleUp Pledge:


Read latest news article mentioning SwedCham's initiative and discussing the topic of paternity leave in Singapore. 
Connect to our Young Professionals
SwedCham's Young Professionals are back from their Christmas holidays and will be starting out the new year with an After Work at Satay Street. This will be a great opportunity for the YP network to catch up after the holiday season and enjoy some of Singapore’s best street food. Young Professionals Members (<35 years age) can register for this event here

If you have any questions or would like to contact the YP Committee, please send an email to or message us here.

You can also follow the YP network on social media for the latest updates: InstagramFacebookLinkedIn.
Team Sweden events
Two upcoming events from SwedCham Partner Business Sweden:

  • On 20 January, Business Sweden, Business Finland and Nordic Innovation House are hosting a digital event on the path to e-commerce success in Japan. More information here
  • Are you interested in investment opportunities in Sweden and collaborations that can help build a smart society and accelerate the race towards net zero? The Join Sweden Summit 2022 on 5-7 April in Stockholm is the event for you. More information here.
Strindberg's Miss Julie in Singapore
Singapore Repertory Theatre (SRT) is bringing Swedish playwright August Strindberg's Miss Julie to Singapore:

It’s Chinese New Year and celebrations are in full swing across post-war Singapore. Julie, daughter of a British tycoon, crashes the servants’ party downstairs. But what starts as a game descends into a fight for survival, as sex, power, money and race collide.

In playwright Amy Ng’s adaptation, Miss Julie transports us into a tumultuous era, where the disintegration of the British Empire is set against the rising consciousness of nationalism sweeping across Asia. 

Co-produced by Singapore Repertory Theatre and Hong Kong Arts Festival, this is a startlingly provocative play where differences of class and race rub against each other like tectonic plates, resulting in an eruption of sexual powerplay and class manipulation. Gripping to the very end, Miss Julie challenges preconceptions about racial supremacy, sexuality and taboo relationships.

Special discounts for corporate events available to SwedCham Members.

For more information:
CHANGE OF DATE: Back to Midwinter Ball!
Upcoming SwedCham events
Thursday 27 January: SwedCham Connect @1880

Thursday 3 February: YP Afterwork @ Satay Street

Friday 11 February: Market Outlook - South Korea with Business Sweden

Thursday 24 February: SwedCham Connect @1880

Thursday 10 March: SwedCham Annual General Meeting

Tuesday 15 March: Market Outlook - Taiwan with Business Sweden

Saturday 5 November 2022: Midwinter Ball, Goodwood Park Hotel.
SwedCham Connect @ 1880


Jan 27, 2022
(6:30 PM - 8 PM) (GMT+8)


YP Afterwork @ Satay Street
Come unwind after a day of work!


Feb 3, 2022
(7 PM - 9 PM) (GMT+8)


18 Raffles Quay
Market Outlook: South Korea
Riding on the "K-wave"


Feb 11, 2022
(8:30 AM - 9:30 AM) (GMT+8)
Jonas Samuelson, CEO, Electrolux AB
SwedCham APAC CEO Series


Feb 15, 2022
(3 PM - 4 PM) (GMT+8)
Market Outlook: Taiwan
More than just Semiconductors


Mar 15, 2022
(8:30 AM - 9:30 AM) (GMT+8)
SwedCham Main Partners
SwedCham Partners
SwedCham Gold Sponsor
SwedCham Silver Sponsor


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