Market Outlook: Hong Kong

Mr Johan Lennefalk is heading up Business Sweden’s Hong Kong office and has more than 8 years’ experience from market entry strategy and growth in Asia for Swedish companies. He has been based in China, Hong Kong and South Korea advising start-ups, SMEs as well as publicly listed MNCs on topics ranging from identifying potential M&A candidates, to evaluating suppliers, finding new customer as well as strategic partners.

With an educational background in engineering, tech-firms are a passion of his, as well as working with this ecosystem across Shenzhen and the Greater Bay Area.

Ms Anna Zhen is a strategy consultant and global sustainability expert at Business Sweden based in Hong Kong and has previously worked in Beijing. She holds a Master’s degree in Accounting & Financial Management from Stockholm School of Economics and speaks Swedish, English, Mandarin, Cantonese and Spanish.

Ms Zhan helps sustainable and innovative technologies find business opportunities in Hong Kong and Mainland China through project planning, strategy development and execution.