Market Outlook: India

Most business leaders have already realised that the vast Indian market can no longer be ignored. India has transformed rapidly over the past decade and with it, the potential business opportunities have grown as well. Millions of people have migrated from rural areas to cities, wages have increased and living conditions improved.

In addition, the infrastructure and manufacturing sectors have given the country a major boost. Besides these growth drivers, digitalization has fundamentally transformed India's business landscape. Like other emerging markets, India has leapfrogged technologies - credit cards and fixed lines were never fully implemented - instead, the market moved directly to mobile phones, e-commerce, and digital payments.

For long, China has been the sole focus for (Swedish) business leaders in Asia. However, the COVID pandemic has opened up our eyes for trade tensions, shaky supply chains, increasing manufacturing costs as well as the development of fast-growing emerging markets. All this has led to India and countries in South East Asia increasingly attracting the attention of global international corporations.

More than 200 Swedish companies are today present in India with a joint turnover of over SEK 20 Billion annually. It is often said that "if you succeed in India, you can succeed everywhere". But is this really true? Find out by joining us for this Market Outlook with Business Sweden ​where we will have a closer look at:

India today

• The rise of India and how the country is setting up for the future
• The danger of the "midway trap"; ie stagnating growth due to focus on a quickly saturated high-end segment, without moving into the large mass market
• 5 principles for making it in India.

The road ahead: India post-COVID

• Sustainability
• Space
• Healthcare
• The Mumbai Power Houses.

Agenda:

• 8:30-9:15 Presentation by Mr Anders Tofte​, Market Area Director South Asia & Country Manager India and Mr Rahul Misra​, Senior Manager South Asia at Business Sweden​.
• 9:15-9:30 Q & A.

Log-in details for the webinar will be sent to registered participants prior to the event.