Market Outlook: The Philippines

Mr Johan Lennefalk has 12+ years’ experience assisting Swedish companies expanding in Asia, having been based in Seoul, Shanghai, Hong Kong, Beijing and Manila, currently serving as the Trade Commissioner of Sweden to the Philippines.

Typical support includes setting growth strategies, evaluating market segments, identifying local partners, and establishing a presence.

Besides market entry, assessing sourcing and supply chain options and scouting for innovation have been increasingly of interest to Swedish companies in the region. Frequently speaks at seminars to share experiences from doing business in Asia and managing teams in multiple markets.